I identify and solve critical UX problems in your digital and physical products.

Elizabeth Allen

Hi, I'm Elizabeth

I'm a UX research consultant with a fantastic track record of helping businesses from scrappy startups to Fortune 500 companies transform their digital and physical products. By combining UX research methods with a deep understanding of human psychology, I can provide the user insights you need to make informed decisions about your product's user experience.


I can help you design better products

Understand your users

Learn how your users think and behave and use this knowledge to create better products for them.

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evaluate & improve ux

Get a health check on your current or in-progress user experience and uncover opportunities to take it to the next level.

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create intuitive structure

Design your product's navigation and menus to make it easy for users to quickly find what they're looking for.

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“Elizabeth has the expertise needed to jump into a project quickly and come back with game-changing results."



Let's talk

Whether you're looking for user experience research, training, or a speaker for your next event, I'd love to hear from you. Connect with me and we can chat about your goals and needs and how I can help you meet them. 


happy businesses


users interviewed


successful projects

Recent and upcoming appearances

On Happiness & Its Impact on Merchant Success
July 2016 in Ottawa @ Shopify UX Summit

Red Herrings: Debunking the Pop Psychology of Color
May 2016 in San Francisco @ World Usability Day
Jan 2015 in Seattle @ ConveyUX
Nov 2014 in Chicago @ UXPA Chicago
July 2014 in London @ UXPA International
July 2014 in Chicago @ Chicago Women of Design & UX

Usability Testing 101
Aug & Oct 2017 online @ O'Reilly Media
July 2017 in Toronto @ Mozilla
July 2017 in Toronto @ Shopify

Designing Conversational Commerce (keynote)
May 2017 in Sydney & Melbourne @ Web Directions

UX Challenges of Chatbots
March 2017 in Seattle @ ConveyUX

Adventures in Conversational Commerce
Feb 2017 in NYC @ Interaction 17

What is UX Research?
Feb 2017 in NYC @ The Pratt Institute
March 2017 in Waterloo @ The University of Waterloo